According to Kotler and Armstrongp. Got it. Although Masters Home Improvement develops the strategy of price leadership, this does not mean that Masters Home Improvement provides lower quality product. Explain the eight steps in developing effective communications and analyze how they are integral to marketing communications, essay on marketing management. The career that I researched was marketing, specifically marketing management.
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Pages: 5 words · Bibliography Sources: 8 · File:. docx · Level: Master's · Topic: Business - Advertising. Download the perfectly formatted MS Word file! Health Care Management Discussion Questions First student One of the key ways of promoting marketing to new potential clients is developing a customer referral program, essay on marketing management. The referral program rewards the…. Pages: 3 words · Type: Essay · Bibliography Sources: 4. Marketing for Non-Profits The use of advanced marketing strategies including the widespread adoption of analytics has continued to pervade many non-profit organizations, ranging from churches and charities to universities and….
Pages: 2 words · Type: Essay · Bibliography Sources: 2. Marketing Response There are several significant advantages of using qualitative measurements in marketing research. The most significant is the ability to capture the voice of customers that may have evaded…. Pages: 8 words · Type: Term Paper · Bibliography Sources: 3. Managing Across Cultures Business management strategies are changing rapidly as the domestic and international business environment is converting into a big challenging of functioning beyond boundaries. In this regard, managers…. Pages: 10 words · Type: Essay · Style: Harvard · Bibliography Sources: Managing Hospitality Issues: As the largest service industry across the globe, essay on marketing management, the hospitality industry has a huge number of competitors or hospitality establishments.
The success of these establishments is influenced…, essay on marketing management. Pages: 3 words · Type: Research Paper · Bibliography Sources: 2. All Rights Reserved. Marketing Management Discussion Question Answers Essay Pages: 5 words · Bibliography Sources: 8 · File:. Marketing Management Discussion question answers of Marketing issues Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer? Prices should reflect the cost of involved in making a product or service.
This is due to any business that starts has the main goal of making profit and for a good or service or good to make profit, one has to consider all factors that affect the profitability of a good or services. As one sits down to make the choice of the price a good or service should go for, essay on marketing management, he or she must put into account the factors like cost of labor, quality of production, demand, competition and location. As one intends to price his or her product, the factors must be factored in to ensure that the company does not collapse due to lack of finances.
The price should also take into account the cost of transportation, the location of the business and the affect the market like technology. One should cover the total cost and the margin profit expected; this may include the cost of acquiring the essay on marketing management materials or the goods if you are in the retail sector cost of operating expenses and any legal requirement like taxes Monroe, Download full paper NOW! This is the reason why price should be calculated from the cost of production. The prices should also consider direct or indirect externalities that will affect the goods and services at the selling point, for example the market forces and government regulations, the prices also should be allowed to run on the free market essay on marketing management as long as they do not affect the profit of the product Gwartney, Question two Should channel images be consistent with brand images?
Why or why not? Brand image essay on marketing management the a set of opinion the consumer has over a certain trade name, it signifies the way the brand is viewed in the market by the consumers regardless of the technicality put in place to produce the brand. There may be differences in what the company may aspire its brand to be viewed to the way the consumer views the same brand, this is mostly brought due to the effort of branding, while channel image essay on marketing management the point of sell of a particular brand, for example retail store.
For example, if same brand is sold in a non-permanent retail store usually made from mud bricks and mostly found in non-formal settlements and another person sells the same brand in a permanent retail store that is well built and long lasting, the demand for the same good in the two stores will differ. Consumers will mostly associate themselves with a channel image of the highest quality and the recognized brand image. Some consumers tend to divide themselves along the social lines of the rich and the poor if some channel images are not according to the social lines that appeal for some of the consumers. A good example is the services of barber shops that are made available by the retail stores in non-permanent essay on marketing management to those that are associated to the rich class of the well maintained permanent structures, essay on marketing management.
Also the same goes hand-in-hand with the well-known brands that the consumer will not suspects its quality Floor, Through this consistent, the company makes a significant amount of profit essay on marketing management well-known brands and well situated channel images will portray a good taste for the consumer to make them accept the business as a whole. Question three Is TV advertising still the most powerful advertising medium or has it faded in importance? Advertisement is the process of creating awareness of a certain product to the larger consumer audience, there are several media of advertisement; these include print media, radio, and outdoor advertisement, among others.
The types of media can be classified into two; electronic and non-electronic. Though advertisement does not simplify the sale of a certain brand, it creates awareness that at the end persuades the buyer to buy the good or services Mishra, The TV advertising is still the most powerful medium, as most people own the TV sets and many more are in the cable television market, where the advertisement reaches the consumers through specific programs. The TV viewers are in most homes and the programming of specific broadcasting companies makes it easier the advisement to reach different ages, colors and gender, for example football viewers are mostly men as opposed to soap opera viewers, by use of TV media reaches them during the watching time. A large audience is captured in the news viewing time that makes the TV advertising reach them in masses.
Some advantages of TV advertising to other media is the permanent impact the visual has to the audience, it also covers a large geographical area; more so the cable television that has essay on marketing management signal even to the remote areas, the perceived accountability with accepted audience, real presentation of the goods and service in the actual sense. The advertisement can have a greater impact when well-known personalities are used to advertise the products or the art of theatre is used to pass the final message; for example use of comic characters, songs or cartoons, essay on marketing management.
The TV programming is available all the time hence reaching the audience at all the time. The TV media also uses creativity that builds a strong brand relationship with the consumers. The TV advertising delivers a three times recall impact on the next day compared to the radio audience. The study also found out that TV advertising had five times more recall impact than newspaper the next day and 5. The TV advertising is a dependable medium of marketing as the market coverage is ever increasing as most people watch the television once in a while in their daily activities, for example in most established cities. The TVs are installed in the banking halls, hospitals and even the food joints; this has made it possible for the advertising through the use of this medium to reach a wide range of audience Study Reveals TV essay on marketing management most Effective Medium for Delivering High Emotional engagement, essay on marketing management, Cognitive Recall.
The TV advertisements make essay on marketing management they leave a memorable mark in the viewer's mind. That is why most TV advertisement are captivating and catchy, as the viewer is constantly exposed to hundreds of advertisement in his or her daily activities. It is with this reason why the advisement team has been creative to enable crate a catchy picture even after the viewer has gone away from the TV places. This enables the consumer to actually relate easily with the product when they meet them at the point of sell. Another notable benefit of TV advertising that has made it to continue being the best means of marketing is the attribute of it having the capacity to seek the immediate attention and captivity from the audience; the TV stations have employed talented personnel who have the ability to create advertisements that capture the attention of the target audience Shimp, Question four Is the key to developing an effective sales force selection or training?
Explain your choice, essay on marketing management. The key is developing a sales force selection; which is the way of improving businesses. As the effectiveness of the sales force selection process is by hiring a sales presentation essay on marketing management, to carry out a sales assessment and build up an outline of the perfect sales personality for the association. Such an outline will describe the skills, enthusiasm and uniqueness desirable by a sales expert to enable them to achieve the highest achievement in the association. Each production is exclusive and hence requires a team with a distinctive set of behaviors, know-how and skills to effectively represent the corporation and its goods and result into increased sales.
A thriving sales person at one corporation may not be successful in another corporation of the same field of operation. Hence, a sales evaluation is an important instrument to help the corporation plan and apply sales force selection; of recruiting, hiring and… [END OF PREVIEW]. READ MORE. Two Ordering Options:? To download this paper immediatelyit takes only 2 minutes to subscribe. After you pay and log-in, the "Download Full Paper" link will instantly download any paper s that you wish! You'll be the only person on the planet to receive the one-of-a-kind paper that we write for you!
Related Essays: Promoting the Practice Marketing to Potential New Clients Essay … Health Care Management Discussion Questions First student One of the key ways of promoting marketing to new potential clients is developing a customer referral program. The referral program rewards the… Pages: 3 words · Type: Essay · Bibliography Sources: 4 Marketing for Non-Profits the Use of Advanced Essay … Marketing for Non-Profits The use of advanced marketing strategies including the widespread adoption of analytics has continued to pervade many non-profit organizations, ranging from churches and charities to universities and… Pages: 2 words · Type: Essay · Bibliography Sources: 2 Marketing Response There Are Several Significant Advantages Term Paper … Marketing Response There are several significant advantages of using qualitative measurements in marketing research.
The most significant is the ability to capture the voice of customers that may have evaded… Pages: 8 words · Type: Term Paper · Bibliography Sources: 3 Managing Across Cultures 30 Essay … Managing Across Cultures Business management strategies are changing rapidly as the domestic and international business environment is converting into a big challenging of functioning beyond boundaries. In this regard, managers… Pages: 10 words · Type: Essay · Style: Harvard · Bibliography Sources: 10 Managing Hospitality Issues Research Paper … Managing Hospitality Issues: As the largest service industry across the globe, the hospitality industry has a huge number of competitors or hospitality establishments.
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The actions of protecting environment including using the timbers within the concept of sustainability and well-managed or which are certificated by global forest certification organization such as PEFC. In addition, Masters Home Improvement developed a program to recycle and re-use timbers for increasing the efficiency of using timbers. However, essential elements of operating a store including electricity and water should also be considered under environmentally friendly. Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies Kotler and Armstrong, , p. Technologies not only create new products but also create opportunities to marketers.
Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone Masters launches real-time customer service app, Those functions realize all the requirements which can be completed online rather than only can be done in stores in the past. According to Treacy and Wiersema , the strategy for company to achieve leadership positions is transferring superior value to their target customers. This statement can be classified into four main principles including price guarantee, product diversity, professional assistance and well shopping environment appendix A.
Masters Home Improvement is a corporate chain which has advantage to buy in large quantities at lower price. And the primary message of Masters Home Improvement is to change customer behaviour from other stores to Masters Home Improvement to save more. Thus, Masters Home Improvement deliveries this concept through setting competition-based pricing that develops the price guarantee strategy. Masters Home Improvement emphasizes the importance of product mix, so Masters Home Improvement provides more than 35, products which are up to 62 categories Masters opens first store, Although Masters Home Improvement develops the strategy of price leadership, this does not mean that Masters Home Improvement provides lower quality product.
In fact, there are many famous brands which are available in Masters Home Improvement. Moreover, product diversity helps consumers to reduce costs in terms of searching and comparing products. Service is one of the most influences in shaping consumer behaviour. Masters Home Improvement increases service variability on the concept of product leadership by offering complete both hardware and software assist. Every employee in Masters Home Improvement trains for 10, hours to ensure obtaining enough professional knowledge to assist customers Masters Home Improvement, In addition, there are help buttons which are set throughout the store to avoid missing staffer. Moreover, after-sale service such as return or assemble is concerned by Masters Home Improvement.
As a result, Masters Home Improvement creates a field of diy-based information in their website, and is willing to solve any purchasing problem. Shopping environment is the most silent influence in marketing, yet shopping environment can generate unconsciously positive connection with consumers. Therefore, Masters Home Improvement operates in a way of elaborateness instead of the stereotype of warehouse which was rough and simple, changes the situation that only men or who are interested in diy go to warehouse into no gender and household activity. Masters Home Improvement focuses on provide a comfortable shopping environment through air-condition, bright space and roomy pavement. The relaxing places such as restaurant and toilet which are also available in Masters Home Improvement are important traits of well shopping environment to make shopping time more flexible.
Also, playground for kids can make consumers shop without other worries Masters Home Improvement, Product refers to the connection of goods-and-services which company offers to target customers Kotler and Armstrong, , p. Masters Home Improvement not only provides diverse products up to 35, but also offers many famous brands Appendix B. Diverse products basically contribute to various options that have the advantage to help consumers to save costs such as searching time and transferring time and energy. Masters Home Improvement views this benefit as one of attractive strategy. Masters Home Improvement should concentrate on the products which are in the warehouse field.
Because, there are a lot of products which are not belong to warehouse campaign such as household electric appliances. In general, customers think that buying things in specialized stores has pledge to quality and lower price. Thus, some products such as wash machines and air conditions will not be consumed. Consequently, those products should be removed from stores to reduce cost on storage, space and employee. Masters Home Improvement develops a strategy of price guarantee to ensure lowest price. However strategy is easy to imitate and is less identification. Price guarantee is an important promise to ensure Masters Home Improvement provide better price than others. However, price guarantee cannot deliver brand concept and image which only be viewed competitive policy.
Masters Home Improvement should emphasize price advance through brand image rather than policy. There are only thirty-three stores available in Australia since Masters Home Improvement opened their first store in Also, the location of Masters Home Improvement is near suburb. On the other hand, Masters Home Improvement is inconvenient. Masters Home Improvement should extend more stores in recent years. Masters Home Improvement said that they will execute the plan of opening sites in the next five years as cited in Reilly, In addition, Masters Home Improvement selects the locations in the condition of distance concerned which are close to population centre Reilly, There are three main types of promotion including trade month, special trade and trade member program Appendix C.
In general, catalogue refers to sale information or introduce of new products and there are many kinds of media to deliver message such as television, and websites. Masters Home Improvement successfully provides information through website and application on smart phones and tablets. However, Masters Home Improvement lacks development of paper catalogue. In addition, some prices in the catalogue are not apparent on sale Appendix D that leads consumer to distrust Masters Home Improvement and decreases the aspiration of going Masters Home Improvement. Masters Home Improvement should put clear tag for sale items and new products in catalogue. If products in catalogue only have price without any illustration, consumer needs to search extra information to understand the price that reduce the desire of going Masters Home Improvement.
Masters Home Improvement should value the development of paper catalogue. There are some customers who are active to connect information suit online information. Nerveless, most of customers are passive to wait for information. Paper catalogue is a key trigger to first effect which actively connects customers and helps consumer to recognize the brand or company. The atmosphere of Masters Home Improvement will keep the elements which refer to bright light, spacious sidewalk and offer food service to match the concept of elaborateness Appendix E.
However, Masters Home Improvement should modernize which is in terms of free wifi. Masters Home Improvement should provide free wifi in their stores. Most customer searched information on their smart phone or tablet computer before consuming. However, not every customer has wireless. Thus, if free wifi is available in store, customers can demonstrate what they want and have more efficient communication with staffer. There have self-checkout and staffed-checkout available in Masters Home Improvement Appendix A. Delivery policies not only have general delivery, but also offer express delivery that satisfies different demand Appendix A.
Besides, the cost of delivery which is two to three days is efficient excluding special order items and country locations Masters Home Improvement, However, most of customers need to work weekday, they can only receive at night or on weekend. Masters Home Improvement should develop the program of special delivery which delivery the product on weekend or at night without extra charges to provide convenience to customers. Every employee in Masters Home Improvement needs to train for 10, hours. On the other hand, every employee is expert in limited field. Yet, Masters Home Improvement provides a huge category of products. Alternatively, if there is absent staffer in this field, customers are unable to gain appropriate assistances Appendix F.
Masters Home Improvement should ensure that there have enough available employees in every department at any time. Masters Home Improvement should consider training their staff in development of multiple skills that can timely support each other. Masters Home Improvement should increase the number of available to develop market share. Also, the location of stores should close to urban to increase the convenience. Masters Home Improvement should focus on advanced technology which refers to develop application on Android and Windows phone. Sadauskas said that Android which was the most popular smartphone platform claimed Masters Home Improvement should clearly remain strategy of penetration pricing to increase competitiveness to achieve boosting market share and establish brand image.
Masters Home Improvement should also confirm position which is lowest price with advanced quality and service by clear building brand image. Any type of essay. The career that I researched was marketing, specifically marketing management. Plan promotional campaigns such as contests, coupons, or giveaways. I am very interested in marketing management, this will allow me to participate in the promotion and sale of a new product. I will be able to work alongside many art directors, sales agents, and financial staff members as well. I will also be able to travel the world to meet with different clients Bureau of Labor Statistics, I plan on accomplishing my educational requirements by pursuing a major in marketing at Austin Peay State University.
There are many upper division marketing courses in the Austin Peay State University Undergraduate Bulletin that will help me be as successful as possible. MKT Principles of Marketing will teach me the basics of marketing Austin Peay State University, Both courses will benefit me by helping improve my knowledge of the job that will help me with my actual field of study. The organizational focus on broadening and deepening individual marketing competencies. The organizational level focused on corporate competences and strategic Melaia, p. This article is important because it names the top skills that companies are looking for in new hires.
If I on mastering these skills and studying more about the three marketing competencies there is no way I will not succeed in this career field. Excel I can do miraculous things with it when it comes to fraudulent activity and other aspects of accounting. A professional association for marketing managers is the Business Marketing Association BMA. This association is a great tool for anyone pursuing marketing management because, the BMA content library, which contains over 1, units content, by their editorial team to bring our members the latest insights, research, case studies, tools, and templates you need. org After researching more for marketing management, I have decided that I will continue pursuing this career here at Austin Peay State University.
Marketing management still interests me so much because companies will continue to produce new products and will need someone in charge of promoting them. The job outlook for marketing management is expected to increase throughout these nest couple of years. is great, which will give me the chance to get a job in this field a lot easier than if the job outlook was decreasing. One step that I can take this year to help prepare myself for this job is stop being shy and quiet around others and study a lot more to improve my test taking skills.
Doing those things will help stay on track to receive my degree. Remember: This is just a sample from a fellow student. Starting from 3 hours delivery. Sorry, copying is not allowed on our website. We will occasionally send you account related emails. This essay is not unique. Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper. Want us to write one just for you? We use cookies to personalyze your web-site experience. This essay has been submitted by a student. This is not an example of the work written by professional essay writers.
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